Liberty & Laughter Exhibit

Liberty & Laughter: The Lighter Side of the Presidency shows how presidents have intentionally (or unintentionally) used humor to deal with the stress of the job and to communicate more effectively with the public. As a team, we started with extensive research and concepting, presenting various storytelling methodologies to the client. We wanted the visual feel to help communicate the upbeat and playful tone of the content. We were largely inspired by comic books and pop art, employing bright colors, super-scale type, and bold, black linework to help immerse the viewer in the humor of the exhibit. Recognition: 2021 Communications Arts Award of Excellence for Typography