ROLE: Concept & Research, Graphic Design, Production Graphics
Liberty & Laughter: The Lighter Side of the Presidency shows how humor has been used by America's presidents as a tool for connection and humanization.
Our team drove the content development, script, and object acquisition. We started with extensive research and concepting, presenting multiple options for content and visitor flow to the client.
Led by creative director Nina Reck, the graphics team developed the look and feel to communicate the upbeat and playful tone of the subject. Inspired by classic humor tropes, comic books, and pop art, the graphic approach centers on bright colors, super-scale type, and bold, black linework to help immerse the viewer in the humor of the exhibit.
Recognition: 2021 Communications Arts Award of Excellence for Typography