NashTransit Line Brand Identity
I'm from Nashville, and for my graduate capstone project (which culminated in an exhibition) I wanted to craft a branding identity system worthy of Nashville's unique, magnetic atmosphere—paying tribute to its country music scene, while highlighting other aspects that locals love about the city. I created this map from the proposed routes, using my own knowledge of the city to name the stops. The NashTransit Line, or colloquially "the line," embraces the past, while keeping in line with the fresh, youthful spirit of Nashville. In addition to the map, typography, and color system, I created a lookbook to be mailed out to Nashvillians upon the opening, explaining the new system and branding choices.