NOT YOUR BABY Film Series Minisite

TASK: Curate and brand your dream film festival/series

2018

For my film series event, I wanted to highlight complex, badass women with an inclusive selection of films. The series title "NOT YOUR BABY" pushes back against sexism and infantilization. The theme of "NOT YOUR ___" is expanded in the rest of the campaign to highlight stereotypes and tropes in the film industry. Then the call-to-action directs viewers to see how these films redefine certain tropes. I wanted the logo to feel like something a woman might furiously scratch into a journal, so I drew it by hand. The photo editing is grainy and gritty, capturing the refusal of these characters to give up and give in. Each color of the hover detail on the landing page was chosen to represent a specific moment in the film.

LANDING PAGE

A grainy collage shows the main characters from each film in the series, but the lighting in each photo had to be edited so that they would appear cohesive. The typemark lends the punky, gritty feel.

HOVER DETAILS

Scrolling over an image highlights it in duotone and brings up a text box featuring a quote from the film.

FACEBOOK ADS | EMAIL BANNERS

Each ad highlights one film in the series, playing on the series title using "NOT YOUR..." to reframe stereotypical ideas of women-identifying characters in film. The hand-drawn, gritty ink motif is repeated in the background.

MOBILE SCREENS

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